One of Spain’s most buoyant tourist hotspots is trying to lure a new kind of visitor as traditional international holidaymakers are being forced to stay home due to coronavirus-related travel restrictions.
Located in the heart of the Costa Blanca, just a 45-kilometre drive from Alicante-Elche Airport, Benidorm has joined a growing number of destinations trying to fill the loss of business by encouraging “digital nomads” to move to their respective areas.
Announcing the launch of the “Living in Benidorm: work from paradise” campaign, Benidorm mayor Toni Pérez noted that the concept of people using new technologies to work remotely instead of from their workplace or habitual residence was gaining prominence in the current situation. To that end, he said, Benidorm was well-placed to position itself as the ideal place and safe destination for digital nomads”.
The possibility of working remotely in Benidorm is especially aimed at long-stay tourists who can combine the area’s climatic, holiday and leisure attractions with other available services.
“It’s a formula that allows travelling and working online, generating freedom of movement, which is a paradigm shift for both young people entering the labor market and professionals, while configuring an innovative new workplace field, now increasingly normalised by the advent of the COVID-19 pandemic.
“Starting from the premise of innovation and seeking to open new markets, the big data department of VisitBenidorm.es has monitored trends and, after analysing the data, has created a specific product which offers a special and safe place to work from: Benidorm, your workplace in the Mediterranean.
“Benidorm offers professional services, security and perfect connectivity for teleworking,” said Pérez. “It is the perfect place to both live and work. A medium-sized city, well urbanised and a vertical city model, with good accessibility and well connected, an example of sustainability, large hotel and non-hotel capacity, open all year round, with services and accessibility, and one of the most comprehensive ranges of commercial, leisure and restaurant options in the Mediterranean area.” In addition, the city offers such prime coworking spaces as TouristLab Benidorm.
According to VisitBenidorm.es, “The powerful attraction of the sea and more than 300 days of sunshine a year have made Benidorm, decade after decade, the preferred destination for visitors who have the desire to continue enjoying life.”
The main aspects outlined below, say local tourism authorities, are just some of the reasons people should consider “working and playing” in Benidorm…
Location & Connectivity
Benidorm is located 38 kilometres from Alicante and 106 kilometres from Valencia. “Benidorm is one of the most important destinations in the Mediterranean and has excellent connections with the rest of Spain and other countries for easy access.” Alicante-Elche Airport is just 60 kilometres away and serviced by numerous international airlines daily.
Safety & Wellness
Benidorm re-opened to visitors after the nation-wide lockdown with responsible health and safety measures in place. “These measures highlight the importance of working collaboratively to keep residents and visitors safe.”
Sustainability & Nature
Benidorm offers superb natural surroundings, highlighted by the Sierra Helada National Park and seven kilometres of coastline bathed by the Mediterranean. “Its compact city model is sustainable and reduces pollution because of the reduction in travel by private vehicle. In a city such as Benidorm, you can go anywhere by foot or bike.”
Business & Infrastructure
“Benidorm offers you a backdrop of idyllic urban beaches and coves, Mediterranean landscapes and work-life balance. Benidorm has a solid infrastructure in place, with a stable economy, good healthcare facilities, and fast internet connectivity. Benidorm gives you a lifestyle that allows you to work in a secure destination.”
Click here to find out more about Benidorm’s popular attractions.