Norwegian has signed an agreement to become the first airline outside North America offering Anuvu’s cutting-edge high-speed Wi-Fi technology.
According to the company – which earlier this year celebrated its 20th anniversary in Spain and has an operations base at Alicante-Elche Miguel Hernández Airport – the aim is to improve the customer experience by offering a stable, fast and reliable Wi-Fi service onboard.
“Norwegian will be the first airline in Europe to implement this cutting-edge technology, which will allow customers to browse, stream, upload and download from the internet at speeds up to 20 times faster than what is currently available. In addition, the technology has extra bandwidth, allowing 10 times as many customers to access the internet simultaneously without impacting performance.”
Noting that, in 2011, Norwegian was the first airline to offer Wi-Fi on single-aisle aircraft in Europe, the Nordic company said Anuvu’s technology would be installed on new aircraft deliveries in the years to come and would gradually be incorporated across the fleet.
“We are very excited about this renewed partnership with Anuvu,” said Norwegian’s chief marketing and customer officer Christoffer Sundby. “We expect to be able to start rolling out the new solution within the next year, significantly improving the Wi-Fi solutions we offer our customers. We are constantly working on developing and improving our services on board, and having a seamless, stable Wi-Fi experience in the air is critical to many of our customers – making it one of our most important priorities.”
New e-Fuel Partnership
Norwegian has also announced a partnership with Norsk e-Fuel to build the “world’s first full scale e-fuel plant”. According to the airline, the plant (in Mosjøen, Norway) will produce sustainable aviation fuels (SAF) as a key initiative towards its target of a 45 per cent emissions reduction by 2030.
“We are moving Norwegian into the future,” said CEO Geir Karlsen. “Our sector contributes to great value creation, both socially and economically, and we commit to significantly reducing our climate impact as we take advantage of technological advances within aviation fuel. E-fuels can become a gamechanger for aviation. The partnership with Norsk e-Fuel is a landmark agreement for Norwegian, but also a milestone for aviation in Norway. It helps us move closer to the promise we have given our customers. We want to make it possible for everyone to fly sustainably.”
Award for Loyalty Program
Norwegian Reward has been named the “best loyalty programme” at the Freddie Awards, and Norwegian also received an award in the “best promotion” and “best customer service” categories.
“Winning a Freddie Award truly is a great honour,” said May Haukedahl Wilson, vice president for loyalty and partnerships at Norwegian. “ This is a true recognition of our loyalty programme as the award is based entirely on members’ votes. We’ve been working hard to keep giving our loyal members better flights for less and we are particularly excited that this award coincides with the launch of our renewed Reward programme in May.”
